The importance of activity in the handicraft market
Handicrafts are an ancient and valuable heritage of our ancestors in which human taste, creativity and elegance are beautifully manifested.
Handicrafts are an ancient and valuable heritage of our ancestors in which human taste, creativity and elegance are beautifully manifested. This art-industry has a fundamental role in preserving and transferring cultural identity, creating employment and entrepreneurship, sustainable development and economic prosperity of societies. Activity in the handicrafts market not only brings many economic and social benefits, but also provides an opportunity to promote Iranian culture and art and introduce it to the world.
Advantages of working in the handicraft market
Job creation and entrepreneurship: handicrafts, especially in rural and nomadic areas, are considered as one of the main sources of income and livelihood of people. Activity in this field can help to create new and stable jobs, reduce the unemployment rate and empower people, especially women and youth.
Sustainable Development: Handicrafts are often produced using natural raw materials and traditional methods. This helps to preserve the environment, sustainable use of natural resources and rural development.
Preservation and transmission of cultural identity: Handicrafts are the manifestation of culture, customs and beliefs of a nation. Activity in this market helps to preserve and transfer this valuable heritage to future generations.
Promotion of Iranian culture and art: Iranian handicrafts are world famous and are known as one of the symbols of culture and art of this country. Activity in this area provides an opportunity to introduce this art-industry to the world and attract tourists to the country.
Earning foreign currency for the country: export of handicrafts can be a source of foreign exchange for the country and help strengthen the national economy.
Ways of activity in the handicraft market
Direct production and supply: artists and craftsmen can supply their products directly to shops, stores or online to customers.
Cooperation with shops and handicraft supply centers: artists and craftsmen can cooperate with shops and handicraft supply centers in the country or abroad.
Creating an online store With the increasing expansion of e-commerce, creating an online store can be an effective way to offer handicraft products to customers around the world.
Participation in exhibitions and festivals: participation in domestic and foreign exhibitions and festivals can help to introduce handicraft products to more audiences.
Export: By conducting market research and finding suitable markets, artists and artisans can export their products to other countries.
Success in the craft market
In order to succeed in this market, in addition to taste and creativity, various knowledge and skills are needed, including marketing, sales, design, production, etc. Also, keeping up with the trends and needs of the market, using innovation and creativity in the production of products, providing quality services to customers and creating a strong brand are among the important factors in success in this field.
Supporting handicraft market operators
Governments and related organizations can help handicraft market participants in various fields, including education, supply of raw materials, marketing, export, etc., by providing the necessary facilities and support. Also, creating appropriate infrastructure, promoting the culture of using handicrafts in society and introducing this art-industry to foreign tourists are among the measures that can help the prosperity of the handicrafts market and the success of activists in this field.
In the end, it can be said that activity in the handicrafts market not only brings many economic and social benefits, but also provides an opportunity to revive this valuable art-industry, promote Iranian culture and art, and introduce it to the world.
